As many Americans aged 18-59 watch Netflix as watch cable TV

"A PricewaterhouseCoopers study of nearly 2,000 Americans aged 18 to 59 has revealed that the percentage of consumers who watched cable TV and Netflix in 2017 were even.
The survey shows that 73 per cent of respondents subscribed to a pay-TV service this year, which is down from 76 per cent in 2016, and 79 per cent in 2015. 73 per cent also said they were subscribed to Netflix this year.
The survey also found that a huge 82 per cent of sports watchers admit they would ‘end or trim their pay-TV subscription if they no longer needed it to access live sports.’"
Source - Advanced TV, 20th December 2017