"YouTube executive Robert Kyncl said at a conference that views from mobile devices now account for a quarter of views on the Google-owned video site.
"We’re experiencing a massive consumer shift," Kyncl said at the Abu Dhabi Media Summit. "Mobile has increased from 6% to 25% in last 18 months across the whole of YouTube."
That figure is up dramatically from the latest official statistics YouTube provides. The company has previously announced that mobile traffic tripled in 2011 and stood at 20 percent of total views."
dentsu 2022 Media Trends
2 years ago
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