Audio-Technica - celebrating its 50th Anniversary in 2012 - commissioned the study to investigate the effect technology is having on the way the UK consumes music and media, and to raise awareness of its “Music Reviewer Of 2012” competition.
40% of those surveyed couldn’t remember when they last purchased a CD, while in contrast more than 20% had downloaded music in the last week.
Nearly half (49%) believed that it was acceptable to download music free of charge.
Audio-Technica senior UK marketing manager Harvey Roberts said, “The portable nature of today’s music and its accessibility has made downloading much more common. Clearly this has had an impact on artists, with touring and live shows becoming increasingly important in replacing revenue lost from declining album sales. We’re currently in the middle of the festival season and it’s encouraging to see the level of interest in experiencing British and international talent live on stage.”"