"InMobi, the world’s largest independent mobile ad network, today released its monthly Mobile Insights Report: Europe Edition Q2 2011. This comprehensive report provides insights from InMobi’s network, which served over 104.9 billion mobile advertising impressions across the globe in Q2 2011, including 10.8 billion in Europe.
The report shows continued growth of impressions on Apple devices. During Q2 2011, over 2 billion ad impressions were served on Apple devices in Europe, propelling Apple past Nokia for the first time. Over the same period, Nokia devices dropped by 0.9 share points and now represent 18.7% of ads in the region. One of every five ads across Europe is now on Apple manufactured devices."
dentsu 2022 Media Trends
2 years ago
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