"[Ian] Freed: [...] The American Association of Publishers has said that e-books have grown at about 200 percent year over year. Our sales are growing faster than that, so you can back into what that means in terms of segment share.
CNET: Well, Apple's saying it's got 20 percent market share and I've heard Barnes & Noble saying it's got 20 percent as well, so that would leave you guys with...
Freed: Honestly, something doesn't add up because we're pretty sure we're 70 to 80 percent of the market. So, something, somewhere isn't quite working right. I encourage you to do some more research. Obviously, from the beginning of Amazon we've been very metrics-focused and we don't typically throw out numbers we don't firmly believe in. Take that 70 to 80 percent number and add up all the others and something somewhere isn't going to add up."
Source: Ian Freed of Amazon, interviewed by CNET, 2nd August 2010
dentsu 2022 Media Trends
2 years ago
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