Tuesday 26 January 2010

Apple 'do a bit better than break even' on the iTunes store and the iPhone app store

"Apple is still breaking even on the iTunes Store - and the App Store for that matter - according to recent disclosures by Apple CFO Peter Oppenheimer. "Regarding the App Store and the iTunes Store, we're running those a bit over break-even, and that hasn't changed," Oppenheimer stated during a recent quarterly financial call. The break-even status remains despite paid download volumes approaching 2.5 billion songs annually.
The comments support a longstanding Apple model that places hardware above content. At present, iTunes Store downloads are at best a bait for iPods and iPhones, and financially a sideshow."
Source: DigitalMusicNews, 25th January 2010

No comments: