"In terms of engagement, Apple’s App Store and iTunes made up 22% of post-click actions- a 6% increase month over month representing the largest increase in September, while “traffic to site” was the primary destination for campaigns in Q3 and represented the destination for approximately 52% of campaigns on average. Sending consumers to mobile Websites and mobile apps remain the most popular campaign outcomes according to the report."
Source: Millennial Media's SMART Report for September 2009, reported by Mobile Marketing Watch, 16th October 2009
See the full SMART report here
dentsu 2022 Media Trends
2 years ago
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