Friday, 24 July 2009
80% of US internet users find overlay ads 'very frustrating'
Ads that spread across the page and cover the content beneath them are the most vexing for consumers, with 80% of respondents in the study deeming these types to be very frustrating. Ads on which consumers can’t find the skip or close button are a close second, with 79% of respondents similarly annoyed, the survey found."
Source: Harris Interactive study, reported by MarketingVox, 23rd July 2009