"60% have never switched
12% switched more than 4 years ago
16% switched 1-4 years ago
12% switched in the last 12 months"
Source: Ofcom decision making survey July 2008, cited on page 55 of Ofcom's Mostly Mobile document, 8th July 2009
I love the smell of data in the morning! Interesting and surprising statistics about digital media and devices. Compiled & curated by Dan Calladine, Aegis Media - firstname.lastname@example.org - All views expressed are my own. Please email me if you have any queries, amendments or suggestions. Follow me on twitter - I'm @dancall