The internet is the largest advertising medium by revenue in Denmark

"The internet has surpassed television and national press to become Denmark's largest advertising medium by revenue, with online adspend reaching €393 million ($551m; £346m) in 2008, compared with TV's total of €326m for the year.

Figures from Reklameforbrugsundersøgelsen, which tracks adspend levels in Denmark, show that total advertising expenditure in the country amounted to €1.9bn over last year as a whole."
Source: ADOI Magazine, 26th May 2009, citing WARC