"Consider first the overall daily national newspaper market. The monthly year-on-year drop comparing December 2008 to December 2007 was 4.5%. That compares with 2% (2007-6), 3.2% (2006-5), 1.7% (2005-4), 3.2% (2004-3) and 3.8% (2003-2). Clearly, therefore, the downward trend is accelerating."
Source: Roy Greenslade in The Guardian, 9th January 2009 using figures from the ABC
(Working to produce the aggregate decline done by me - please leave a comment if you get different figures)
dentsu 2022 Media Trends
2 years ago
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