Monday, 23 May 2016

Candace Payne's 'Chewbacca Mask' was the first Facebook Live Video to hit 100m views

"A braying Chewbacca mask found "on clearance" has shot a Texas mother to internet stardom.
Candace Payne was not expecting to purchase the mask when she went to her local Kohls department store, just outside of Dallas, Texas. She doesn't even consider herself a huge Star Wars fan.
On Thursday, the 37-year-old mother of two was returning some items and was going to spend her birthday money on some exercise clothes or something "for the kids".
The Facebook Live video she broadcast from the store's car park - immediately after purchasing the Chewbacca mask - has broken the record as the most-watched Facebook Live video - ever.
"That's just crazy," Mrs Payne told the BBC. "I'm just laughing - in all honesty, that is ridiculous. I've looked at the number of views and it just seems like someone is just playing with a calculator."
It's a big number: So far, more than 48 million people have watched Payne laugh hysterically as she shows Facebook her new purchase. (Update: As of early Saturday, the video has had 91 million views.)"
Source:  BBC News, 20th May 2016
Note 1 - As of 23rd May the video has had 135m views - see it here
Note 2 - For absolute clarity, the video had very few views 'live' - almost all of these views came afterwards when it somehow went viral.  'Live' basically means that it was uploaded while it was being made, which is clearly the easiest thing to do.
Note 3 - Psy's Gentleman (follow up to Gangnam Style) reached 100m views in 4 days in 2013 - the fastest video ever to do so.  So Candace Payne easily beat that.


The Gates Foundation donated $10 per RT of their Tweet for Red Nose Day


Note - it was to a limit of $1m, and they added an extra $500k


Monday, 16 May 2016

5,000 Shopify merchants are distributing order confirmations and shipping alerts via Messenger

"Despite gripes about the usefulness of Facebook chatbots, “tens of thousands” of developers are building them, Messenger’s head of product Stan Chudnovsky revealed onstage at TechCrunch Disrupt NY. And, 5,000 Shopify merchants are now distributing order confirmations and shipping alerts via Messenger, showing e-commerce companies are eager to reach the app’s nearly one billion users."

Samsung's Gear VR has over 1m monthly active users

"Samsung’s Gear VR headset had more than one million monthly active users in April, according to new data released by  Oculus Wednesday. The Facebook-owned virtual reality company now wants to get those users to keep coming back by launching a new user interface for the headset.
[...]
Oculus said this week that developers have built over 250 apps for Gear VR so far. Interestingly, one of the biggest draws for the device is video content: Seven out of the ten most popular apps are video-related, and almost 80 percent of the users of the device use it to watch video on any given day, according to Oculus."

Taxi rides with China's Didi rose 20-fold in the year to March 2016

"China’s homegrown Uber arch-rival, Didi Kuaidi, is still seeing exponential growth nearly four years after the app launched.
The number of completed rides rose 20-fold from March 2015 to March this year, revealed Softbank today in its earnings briefing for 2015. Softbank is an investor in Didi.
The report also stated that Didi is profitable in 230 of the 300 cities where it operates. That’s likely a reference to Didi’s private car rides, which compete directly with UberX and UberBlack – not to Didi’s service for regulated taxis, which covers well over 400 Chinese cities."

Yelp has 121,000 local advertisers

"[Y]esterday Yelp reported Q1 earnings that were better than expected. The company said it had 121,000 local advertiser accounts, representing 34 percent annual growth. It also cited a 76% percent year over year advertiser repeat/retention rate."

Emoji 'reactions' account for 3% of Facebook Likes

"Back in February, after months of testing, research and quibbling about the design, Facebook excitedly launched the suite of five emoji reactions, from happy to sad, that lets people express their emotions on a post. Turns out, people aren’t using them.
Marketing firm Quintly analyzed 130,000 posts and found that 97 percent of the interactions on them included the use of like button, writing a comment or a share. That means just a measly 3 percent of the time people used a reaction option. The firm concludes that Reactions “are not used very frequently by the average user at this point.”"

American Netflix users 'miss 160 hours of TV ads a year'

"First of all, we know that Netflix recently passed the 75 million subscriber mark. And, at around the same time, Netflix CEO Reed Hastings said that Netflix subscribers stream 125 million hours of content every day. So, with some simple arithmetic, we can calculate that 125 million hours spread across 75 million subscribers is 1 and 2/3 hours per subscriber per day.
From Nielsen, we know that a typical hour of cable TV includes 15 minutes, 38 seconds – or 938 seconds – of commercials. Multiply that figure by 1.67 repeating and you get 1,563.3 (also repeating) seconds of commercials per day. That’s 570,616.7 seconds per year, which works out to 158.5 hours. So each subscriber saves him or herself about 160 hours of commercials per year by streaming their content through Netflix."
Note 1 - Always treat figures like this with scepticism!
Note 2 - The 15 minutes per hour of ads only applies to the US - in the UK it's about 8 minutes and of course that's for commercial channels only
Note 3 - That's per household only, obviously.  Subscribers are households, not people.
Note 4 - Go back to Note 1

Mobile app loyalty by category




Source:  Data from Flurry, reported on its blog, 12th May 2016

AdBlock Plus has 100m active installations

"Today, on stage at the TechCrunch Disrupt Conference in Brooklyn, our co-founder Till Faida announced that we now have more than 100 million active users (by “active users” we mean “active installations,” i.e. you may be counted as more than one “user” if you’ve got ABP active on multiple devices). These are our latest numbers, which we’ve been working for months on getting more accurate without breaking our strict privacy policy. Harder than it sounds … Happily, we’ve got some stupid smart data scientists who’ve figured out a way to get an accurate estimation.
While user numbers in countries where ad blocking is fairly well-known, like Germany and France, are pretty stable, in countries like the US and UK people are really coming on to the benefits of taking back control of their online experience."

Friday, 13 May 2016

75% of the world's TV households are digital

"Global digital penetration climbed from 40.4 per cent of TV households at end-2010 to 74.6 per cent by end-2015, according to the latest edition of the Digital TV World Databook. About 584 million digital TV homes were added in 138 countries between 2010 and 2015. This doubled the digital TV household total to 1,170 million.
From the 584 million digital homes added between 2010 and 2015, 156 million came from primary DTT [homes taking DTT but not subscribing to cable, satellite TV or IPTV]. Digital cable contributed a further 231 million. There were more pay IPTV additions (88 million) than pay satellite TV ones (67 million). However, there were still 398 million analog TV households (terrestrial and cable) by end-2015, although this was down from 863 million at end-2010.
From the digital TV households additions between 2010 and 2015, 381 million were in the Asia Pacific region; more than doubling its total to 608 million. China became the largest digital TV household nation in 2010, rising to 339 million digital TV homes (29 per cent of the world’s total) by end-2015.
The number of pay-TV households (analogue and digital) reached 907 million by 2015, up from 716 million in 2010. Asia Pacific increased by 126 million – or two-thirds of the global additions – during this period to bring its total to 520 million.
The number of global digital pay-TV subscribers doubled from 382 million in 2010 to 771 million in 2015.
China had the most pay-TV subs, at 264 million by end-2015 (up by 69 million on 2010). India added a further 32 million pay TV subs."

Thursday, 12 May 2016

Digital ad spend in Europe grew to €36.2bn in 2015, overtaking TV

At the 10th edition of its annual Interact conference today, IAB Europe announced that online advertising grew 13.1% to a market value of €36.2bn in 2015 surpassing the €33.3bn European TV market.
The AdEx Benchmark research – the definitive guide to the state of the European online advertising market – revealed a €30bn net addition to the online ad market in the last 10 years. All markets participating in the study recorded positive growth, a total of twenty markets grew double-digit for the second year running (three markets recording 30%+ growth, a further nine showing 20%+ growth and a further eight 10%+ growth). Mobile and video formats continue to show strong growth.
Townsend Feehan, CEO of IAB Europe, commented “These results confirm the lead position for digital advertising in the European media landscape echoing today’s digital first consumer environment. Given the ever-increasing contribution of digital advertising to the economy and its role in the delivery of digital content and services we must continue to foster European innovation and empower our businesses to compete across the globe.”
The IAB Europe AdEx Benchmark study splits the online ad market into three broad segments: Display, Search and Classifieds and Directories. Growth in these online advertising formats has been underpinned by shifting uses in devices and changing consumption patterns.
Display advertising outperformed other categories with a growth rate of 17.4% and the pace of Display growth further accelerated versus 2014. In 2015, the total value of the Display ad market was €13.9bn.
Search showed growth of 12.6% – and a market value of €16.9 billion. It continues to be the largest online advertising format in terms of revenue, and has increased its growth in 2015 after a slight decrease in 2014.
[...]
Mobile and video continue to be the key growth drivers of the European online ad market and this becomes increasingly apparent when looking at the more advanced mobile economies (like the UK and Ireland) where nearly 50% of online advertising is now generated on mobile.
Mobile display now accounts for €3.5bn or 25.4% of the display market, with a growth rate of 60.5% compared with 2014. Online video advertising also showed strong growth, now representing 16.7% of the display market.
[...]
The top 10 list of markets are as follows. Top 3 Individual growth markets were:
Ireland 29.0% growth
Bulgaria 22.3% growth
Poland 21.8% growth
Top 10 Rankings
UK – €11.8bn
Germany – €5.8bn
France – €4.2bn
Italy – €2.1bn
Netherlands- €1.6bn
Russia – €1.5bn
Sweden – €1.3bn
Spain – €1.2bn
Denmark – €0.8bn
Switzerland – €0.8bn