Wednesday, 27 July 2016

The demographics of US Pokemon Go players in the US

Source:  Data from Survey Monkey Intelligence, reported by Forbes, 26th July 2016
Note - Caveat Emptor - I suspect this might be quite a quick and sketchy piece of research...

Time spent with media by adults in the US

Source:  Data from Nielsen, reported in blog post, 18th July 2016

It took Uber six years to make the first billion rides; the second billion took 6 months

"It took Uber six years to complete a billion rides around Christmas 2015. Now, just six months later, the company has announced that they have completed their two-billionth ride.
Six months is 180 days, meaning the company was providing an average of 5.5 million rides a day, or 230,000 an hour to hit a billion rides in six months.
Even crazier – instead of one person completing the lucky trip that pushes the company past the two billion mark, there were 147 rides that all tied for the being the two-billionth trip.
All 147 rides literally started their trip the exact same second – at 4:16 AM GMT on Saturday, June 18. Even cooler – these 147 trips simultaneously started in 16 different countries on five continents.
As their reward for hitting the milestone, all 147 riders and drivers will receive $450 – since Uber is now in 450 cities around the world. This pales in comparison to the year of free rides (up to £10,000) gifted to the rider who hit one billion rides for the company, but it’s understandable that the prize was decreased considering there are now 147 winners."

Over 15% of the UK population have been left behind by digital technology

[Experian split the UK into 3 classifications]
"Digital Dawdlers
Around 7.5 million (15.6 per cent of the population) people are being left behind in the digital revolution, either because of old age and a lack of know-how or interest in new technology, or by the limited or slow provision of broadband in the places where they live. Locations in the far reaches of Scotland feature highly in this group, alongside rural locations and seaside towns such Scarborough, Boston and Lowestoft.
Digital Devotees
About a third of people in the UK (32.4 per cent) fall into the leading edge users of digital technology. They have the most devices, spend more time on-line and use digital services for the widest range of activities. They are most at home in the digital world and would find it extremely hard to do without digital technology. There is a clear urban bias in evidence here. Locations in this group are dominated by London boroughs, as well as other metropolitan areas across the UK, including Manchester and Birmingham.
Day-to-Day Doers
About half of the population (52 per cent) are defined as practical day-to-day users of the internet and digital services. Their use is characterised less by enthusiasm for the latest technology and the must have gadget, and more by a set of practical uses that benefit them on a daily basis. This includes search, paying bills, entertainment and being active on social media and other forums. Locations that feature highly in this group include suburban areas and commuter towns, such as Epsom, Orpington and Altrincham."
Source:  Data from Experian, reported by Advanced Television,. 19th July 2016

More than half US TV viewers 'binge watch'

"According to just-released GfK MRI research, binge viewing is more than mainstream; it is prevalent, with almost 6 in 10 (57 per cent) TV viewers saying they have regularly watched three or more episodes of the same show in one sitting – whether that be via streaming, DVR, VoD or TV marathons.
Regular binge viewing includes
•    14 per cent “usually – binge all or most of the time”
•    18 per cent “frequently – binge more than half the time”
•    25 per cent “sometimes – binge about half the time”
Asked to think up a new term for their behaviour, regular bingers playfully gravitate to the term extreme viewing – and overall, 73 per cent of regular bingers report having a positive view of their binge viewing habits. Two out of three (77 per cent) say it is “so fun to binge watch, I have a hard time stopping,” and roughly half (48 per cent) feel that binge viewing keeps them “up to date/in the know.”"
Source:  Data from GfK MRI, reported by Advanced Television, 21st July 2016

Advertising on premium websites delivers greater ad effectiveness

"comScore conducted research to examine the branding effectiveness of digital display and video ads appearing on Digital Content Next (DCN) member sites, a group of brand name media generally considered to be “premium publishers,” as compared to other publishers. The research demonstrates that premium publisher do drive higher brand lift effectiveness due in large part to the ‘halo effect’ of the contextual environment in which ads are seen.
Key findings from the study can be summarized as follows:
Display and video ads on DCN premium publisher sites had an average of 67% higher brand lift than non-DCN publishers, confirming that premium sites deliver premium performance.
Premium publishers are more than 3x more effective in driving mid-funnel brand lift metrics, such as favorability, consideration and intent to recommend.
Premium publisher effectiveness is driven in part by higher viewability rates which include lower levels of invalid traffic."

China now delivers the highest iOS gaming revenue

Source:  Data from AppAnnie, reported by Games Industry Biz, 19th July 2016

Twitter has 313m Monthly Active Users

Rising just 3% year on year
Source:  Twitter Q2 2016 earning slides, 26th July 2016
Note - Other stats here in their shareholder letter

Monday, 25 July 2016

Pokemon Go had more downloads from the iTunes App Store in its first week than any other app

"iPhone is so popular and mature the narrative has been switching from how to build up the device as a platform to all the platforms that can be built on the device — and the iOS software that powers it.
Look no further than Pokemon Go, which Apple recently told me had set a new App Store record, scoring more downloads in its first week than any other app in store history."

Selena Gomez 'can get paid $550,000 for a social media post'

"Celebrity women are absolutely dominating social media when it comes to personal branding nowadays, and Selena Gomez is the queen bee of digital buzz. According to measurement company D'Marie Analytics, the top six social influencers are either female pop stars like Gomez, Rihanna, BeyoncĂ© and Taylor Swift—or their last name is Jenner, and first name is either Kendall or Kylie.
Gomez currently stands in the No. 1 slot and, per D'Marie, is worth $550,000 per social media post when the messaging appears across Facebook, Twitter and Instagram. That's $300,000 more than the analytics company said Kendall Jenner, Gomez, Swift and Cara Delevingne could probably charge last December.
Frank Spadafora, CEO of D'Marie Group, described the methodology behind Gomez's $550,000 figure: "The rate-per-post is her 'ad equivalent' value per post across Facebook, Twitter and Instagram. This may be different than how much she is actually getting paid when participating in social media campaigns. That is up to negotiations between her agents and the brands. This valuation is based on D'Marie's algorithm which measures 56 metrics including followers, post frequency, engagement, quality of post, click-thru and potential to create sales conversions from her social content."
Note - Caveat emptor - D'Marie doesn't actually know and is 'estimating' based on goodness knows what

The average app loses 77% of its daily active users in 3 days

Based on Quettra’s data, we can see that the average app loses 77% of its DAUs within the first 3 days after the install. Within 30 days, it’s lost 90% of DAUs.2 Within 90 days, it’s over 95%. Stunning. The other way to say this is that the average app mostly loses its entire userbase within a few months, which is why of the >1.5 million apps in the Google Play store, only a few thousand sustain meaningful traffic.
Source:  Data from Quettra, reported by Andrew Chen, July 2016

Thursday, 21 July 2016

Facebook Messenger has over 1 billion active users

"Community milestone: 1 billion people now use Messenger every month!
Thanks to everyone in our community who has been a part of this. And thanks to everyone on the Messenger team -- celebrating in the video below.
There's a lot more to do -- and a lot more coming soon -- but this is another step on the journey to connect the world."
Source:  Post from Mark Zuckerberg, 20th July 2016