Tuesday, 7 February 2017

Hashtags appeared in 30% of Super Bowl ads in 2017, down from 57% in 2014

Monday, 6 February 2017

WeChat users sent 46 billion 'Red Envelopes' over Lunar New Year 2017

"Users of WeChat sent around 46 billion electronic red packets - digital versions of traditional envelopes stuffed with cash - via the Chinese mobile social platform over the Lunar New Year period, the official Xinhua new agency reported on Saturday.
China has a long tradition of giving red packets during the Lunar New Year, which fell on Jan. 28 this year.
Internet giants such as Alibaba Group Holding have promoted the use of virtual red packets, also known as "hongbaos", to grow business in the country's booming mobile payment market.
The number of digital red packets sent via WeChat, owned by Alibaba rival Tencent Holdings Ltd, rose 43 percent in the Jan. 27 and Feb. 1 period compared with a year earlier, according to Xinhua.
People in the provinces of Guangdong, Jiangsu, Shandong and Hebei led the red packets mania, Xinhua said. South Korea saw the most spending using WeChat Pay by Chinese travelers outside of mainland China, a Tencent spokesman told Reuters by email."

A fan's live FA Cup video on Periscope had 139,000 viewers

"The Premier League have said they will take action against any fans broadcasting football matches on streaming websites via smartphones.
It is a new problem that is creeping into the game with fans inside stadiums filming the action on their phones and broadcasting it live on websites like the Twitter-owned Periscope platform.
One Manchester City fan who went to Selhurst Park on Saturday to watch his side's FA Cup clash with Crystal Palace decided to film and broadcast the entire match and pulled in an incredible 139,300 viewers."

Snapchat has 158m daily active users

"A daily habit. In 2012, Snap says it went from 1,000 daily users to 100,000. A year later, it was at 1 million daily users. Now 158 million people on average use the service and create over 2.5 billion Snaps -- short videos or images -- every day. On average, more than 60 percent of the company's daily active users create Snaps with its camera every day. Users visit Snapchat more than 18 times a day, on average, and spend 25 to 30 minutes on the app.
Slowing growth? Snap warned that its daily active user base may not continue to grow, and that its user growth showed a slowdown in the past couple of quarters of 2016. In the beginning of the September quarter, its base increased 7 percent from the June quarter. But in the latter part of the September period, its user base was "relatively flat," which resulted in an overall 4 percent sequential rise. It also added only 4.5 percent more users from September to December (before that, the user base had risen sequentially in the double digits on a percentage basis).
iPhone effect. The "majority" of Snap's users have iPhones. "As a result, although our products work with Android mobile devices, we have prioritized development of our products to operate with iOS operating systems rather than smartphones with Android operating systems." Sorry, Google."

Tuesday, 31 January 2017

Pokémon Go generated an estimated $950 million in revenues in 2016

"Pokémon Go generated an estimated $950 million in revenues in 2016, according to a report by market researcher App Annie.
Niantic Labs launched Pokémon Go on July 6, 2016, and it became a smash hit. Within a couple of months, Niantic announced that it had been downloaded more than 500 million times.
The game got people off the couch and prompted them to walk around outside in search of Pokémon creatures. It flooded parks and other landmarks with players, and some of them made in-app purchases of items such as Pokémon balls so that they could keep on playing."

BBC iPlayer had nearly 300m requests in December 2016

"The week of New Year (December 26th – January 1st) saw 69.3 million requests, more than any other week in BBC iPlayer’s history. December was also BBC iPlayer’s best month ever, seeing 281 million requests across the month.
Half of the top 20 most popular shows on BBC iPlayer during the festive season were episodes of EastEnders, with the New Year’s Day episode the most popular, generating 1.3 million requests.
Of the top ten most-requested episodes per series, the first Mrs Brown’s Boys Christmas Special was second, the Outnumbered Christmas Special third and the return of Sherlock fourth. Other top performing programmes include the Call the Midwife Christmas special, the Doctor Who Christmas special and the first episode of Witness for the Prosecution.
Connected TVs continue to be the device people use most to watch BBC iPlayer content, growing 7 per cent on 2015 to reach a weekly average in December of 7.48 million unique browsers. This was followed by tablets at 4.19 million, mobiles at 3.6 million, and computers 3.55 million."

Over half of US homes with smart thermometers would share their data in return for cheaper bills

"Parks Associates today announced new research showing roughly 50% of U.S. broadband households would share data from their thermostat or hot water heater to get discounts on their electricity bill. The data from a 4Q 2016 survey, featured in the upcoming 360 View:Energy Management, Smart Home, and Utility Programs,also reveal willingness to share is slightly less, but still strong, for data from clothes dryers and lighting. Industry leaders will examine ways to incentivize the smart home at the eighth-annual Smart Energy Summit: Engaging the Consumer, February 20-22, 2017, at the Four Seasons Hotel in Austin, Texas."

Tesla's 'Autopilot' results in 40% fewer crashes

"Tesla’s driver-assistance features, known collectively as Autopilot, have been vindicated.
The U.S. Department of Transportation has closed its investigation into a May 7 collision with a tractor-trailer that killed a driver using Autopilot. The agency found no indication of a safety problem with it. In fact, the evidence provided by Tesla included crucial data that’s been missing from the safety debate surrounding automated cars: crash rates.
Tesla is in a unique position to determine the precise impact of Autopilot on crash rates, more so than any other car manufacturer. That’s because while all Tesla vehicles come with the hardware necessary for Autopilot, you need a software upgrade that costs thousands of dollars to make it work. Since buyers can add Autopilot features after purchase, this provides a perfect before-and-after comparison.
It turns out that, according to the data Tesla gave investigators, installing Autopilot prevents crashes—by an astonishing 40 percent. The chart below comes from the report NHTSA issued while concluding its investigation. Approximately one-third of the mileage on the cars was logged before the upgrade to Autosteer (the most controversial component of the driving suite), while the remaining miles were accrued after installation."
Source:  Bloomberg, 19th January 2017

Over 50m people in the UK accessed the internet in December 2016

"Over 50 million users accessed the internet via their desktop, smartphone and tablet devices in December 2016.
- Share of minutes to mobile devices (smartphones + tablets) continued to increase. They now account for two-thirds of adults’ time online, with smartphones alone generating 50% of all minutes.
- There is a strong relationship between age and platform usage – 65% of online time among 18-24s is via a smartphone and this decreases with increasing age to only 31% for 55+s.
- Despite mobile taking the lion’s share of minutes, the desktop still has higher adult online reach (90%) compared to smartphones (70%) and tablets (47%).
- 74% of adults are multi-platform but this is lower among social class A, who are more likely to only use the desktop and social class E who are more likely to only use a mobile. 1 in 10 adults are now mobile only but this is higher among females (12%) than males (7%).
- Google’s total audience increased by 5% to 95.9% of the UK online population between September and December.  Google shopping (+1.5m) and Youtube (+2.3m) contributed to this uplift.
Snapchat enters the top 10 for total ‘time spent’ among adults – visitors spend on average nearly 6.5 hours per month on the social networking site.
- Predictably, retail sites dominated the top 10 growth sites in December with Home Retail Group (Argos) being the main beneficiary - up by 4.5 million unique visitors compared to September. Dixons, Tesco, Debenhams and John Lewis also added over 3 million users."

Alibaba sites now have nearly 500m monthly active users

"Jack Ma’s online shopping empire now has 493 million users who access its China marketplaces every month on mobile devices, up from 393 million at the end of 2015, said Alibaba today in its latest earnings report.
The Taobao and Tmall marketplaces now have 443 million annual active buyers, rising strongly from 407 million 12 months ago. Alibaba makes the equivalent of US$35 in revenue from each shopper.
The new figures come amidst a strong performance for Alibaba in the quarter from October to December 2016 in which it pulled in US$2.5 billion net income from total revenue – up 54 percent in the past year – of US$7.7 billion. The ecommerce behemoth beat analyst expectations with plenty of legroom."

Over half of smartphone owners in the US, UK and China pay no money for apps

"Over half of smartphone users spend no money on smartphone apps (paid-for downloads and in-app transactions), according to a new survey by Gartner, Inc. (see Figure 1)*. However, end-user spending on in-app transactions continues to rise.
"Where users are prepared to pay for apps, spending on in-app transactions is on the rise — up 26 percent from 2015 — while spending on paid-for downloads only increased 4 percent in 2016," said Stéphanie Baghdassarian, research director at Gartner. In this year's survey, mean spending on in-app transactions was $11.59, while mean spending on paid-for downloads reached $7.67.
Paid-for downloads are more likely to be associated with smaller amounts of spending. Respondents who spent $15 or more over a three-month period were more likely to have done so through in-app transactions. "This is largely because the vast majority of paid-for mobile apps have a price tag of $1.99 or less, while the activation of in-app transactions usually means that the user has found value in an app and will be happy to spend more on it," Ms, Baghdassarian added."
Note - Research only covers US, UK and China

Premium publishers made approximately 14% of their ad revenues from distribution platforms like Facebook in 2016

"Publishers are receiving far less money than might have been expected from placing their content on the third-party distribution platforms owned by companies including Facebook, Google, and Snapchat, according to a new report.
The report, from premium publisher trade body Digital Content Next (DCN), claims that the (mean) average premium publisher generated $7.7 million in revenue from distributing their content on third-party platforms in the first half of 2016 — equivalent to around 14% of their overall revenues in the period."