Friday, 24 October 2014

Mobile accounted for 23% of US digital ad spend

"Internet ad revenues climbed to an historic first half-year high of $23.1 billion, according to the IAB Internet Advertising Revenue Report released today by the Interactive Advertising Bureau (IAB) and prepared by PwC US. This marks a 15 percent rise over 2013’s first-half ad revenues of $20.1 billion.
Maintaining the positive trajectory, second quarter 2014 internet ad revenues rose to $11.7 billion, representing a 14 percent year-over-year increase, up from $10.3 billion in Q2 2013.
Highlights of the report include:
Mobile revenues increased 76 percent to 5.3 billion at HY 2014, from the $3.0 billion (15% of total) reported at HY 2013, with the 2014 six month total consisting of $2.7 billion mobile search, $2.5 billion mobile display, and $103 million in other mobile formats
Digital video, a component of display-related advertising, reached $1.5 billion, a 13 percent increase in revenue over the first half of 2013 at $1.3 billion
Search revenues in the first half of 2014 hit $9.1 billion, up 4 percent from $8.7 billion in the first six months of 2013
Display-related advertising revenues in the first half of 2014 totaled $6.5 billion, a 6 percent uptick from $6.1 billion in the first half of 2013, and accounted for 28 percent of digital advertising revenue overall
Social media revenues, which includes advertising delivered on social platforms, including social networking and social gaming websites and apps, reached $2.9 billion in HY 2014, a double-digital hike of 58 percent over the same period in 2013, at $1.9 billion
The top three advertising verticals continue to account for nearly half of advertising revenue (46%), including Retail at 21 percent, Financial Services at 13 percent and Automotive at 12 percent
“This report confirms the fact that brands are deepening their commitment to interactive advertising, and that mobile is seen as a crucial part of the marketing mix,” said Randall Rothenberg, President and CEO, IAB. “Moreover, with second half revenues traditionally surpassing those in the first half of the year, this milestone achievement is potentially a harbinger of even stronger digital ad revenues to come.”
“Mobile’s continued rise speaks to consumers’ increasing reliance on smartphones and tablets, whether on-the-go or at home,” said David Silverman, a partner at PwC US. “And, digital video too is seeing gains that reflect a new ‘viewing’ paradigm that is taking place on interactive screens, big and small.”
“Consumers living online is no longer the exception—It is the rule,” said Sherrill Mane, Senior Vice President, Research, Analytics and Measurement, IAB. “Digital screens have become vital tools at every juncture of the day. It is no surprise that brand dollars have followed this growing movement at a steady clip.”
Source:  IAB/PwC, 20th October 2014
Full report here

'Non linear' video accounts for nearly half of all video watched in US broadband homes

"New research from Parks Associates shows the average U.S. broadband household now watches more than 17 hours of non-linear video per week, compared to 11.5 hours of linear video. The research firm will examine the market for OTT services and streaming media devices at CONNECTIONS™ Summit at CES, January 6, during the session "Streaming Media Devices in the Video Ecosystem," featuring executives from NETGEAR, TiVo, Roku, Comcast, AT&T, and Amazon.
"Non-linear video accounts for 49% of the video consumed on the TV, and it is already the majority, 60%, of TV video viewed by consumers 18-24," said Barbara Kraus, Director of Research, Parks Associates. "Growing consumer demand, alongside new OTT service announcements from HBO and CBS, is driving all players in the video ecosystem to add streaming capabilities to their devices. Our streaming-media session at CONNECTIONS™ Summit will examine the expanding role of devices with streaming capabilities and the future balance of linear versus non-linear video viewing among connected consumers."
Parks Associates research shows consumers are also using connected CE for purposes outside video. Nearly 40% of U.S. broadband households that use the smart TV as their primary connected device regularly access and spend at least one hour per week using Facebook on this device."

iPhone & iPad users use an average of 7.3 apps in a month

"360 View:Mobility and the App Economy finds the Android ecosystem is larger in terms of users but that Apple's iOS ecosystem is more robust for app usage and expenditure.
The average iPhone user uses 7.3 apps on a monthly basis, compared to 6.2 apps for the average Android phone user.
iPhone and iPad owners use, on average, one more app per month than Android phone and tablet users, even though both segments download roughly the same number of apps per month.
iOS users also spend more, with 22% of iPad owners and 23% of iPhone owners spending $1 or more per month on apps. These differences in expenditure are a natural extension of higher incomes among iOS users.
4% of U.S. broadband households use both an iPhone and an iPad; 15% use both an Android phone and an Android tablet; 11% use one Android device and one iOS device.
70% of U.S. broadband households with a household income of $100,000 or more own both a tablet and a smartphone."

55% of American teen smartphone users use voice search every day

"A Google study of voice-search habits among United States smartphone users across different age ranges contains lessons for marketers who fail to give the personal nature of mobile its due, leading to misinformed definitions of success.
The Mobile Voice Study by the Mountain View, CA, provider of search, online-advertising technologies and other Internet products and services found that 55 percent of teens aged 13-18 use voice search every day, while 56 percent of adults said using voice search makes them feel tech-savvy. The study points to the importance of marketers understanding that mobile - especially with voice search - is a much more personal experience for people, and often they are not looking to immediately make that easily measurable conversion that informs budget planning and tends to define marketing success."

Facebook now has more desktop video views in the US than YouTube



Source:  Data from comSCore, reported by MarketingLand, 14th October 2014

Thursday, 23 October 2014

Impact of the mobile internet in Africa vs UK


Quinoa features in 540,000 posts on Instagram

"Increasingly our food choices are being influenced by social media, with millions now using Facebook, Instagram and Twitter to share food photos, blog posts and recipes (quinoa features in 540,000 posts on Instagram alone), and food trends can spread instantly.
‘Because of social media, people are very aware of what’s in products,’ says Gordon McDermott, Course Manager at The Waitrose Cookery School, ‘and they’re learning more about ingredients.’
Waitrose is part of this online food revolution. In 2014, Twitter followers of @Waitrose have risen by three-quarters, while our Facebook ‘likes’ have increased by over 50%. We attracted thousands of Instagram followers within weeks of joining in the summer.
In July, for the first time, the number of customers getting in touch with us through social media overtook the number sending emails for the first time.
The most popular Waitrose-related topics on Twitter and Facebook include Heston, gluten-free, cheese, Mother’s Day and coffee."

Thursday, 9 October 2014

43% of UK viewers in Virgin TiVo homes mostly watch time-shifted TV

"The latest study and statistics from Virgin Media have revealed technology is transforming the way the nation watches television.
Data from over 2.3 million Virgin Media TiVo® set-top boxes shows a fifth of all TV is now watched in a time-shifted format; either first recorded onto the hard drive of a set-top box or else watched on demand. This was not even possible twelve years ago before the first personal video recorders or cable television’s introduction of video on demand by a precursor to Virgin Media. Virgin Media customers already watch over one billion programmes on demand each year.
According to the latest study by Virgin Media, almost half (43%) of people mostly watch time-shifted TV, with 20% tuning in to live TV only for must-see moments. Just 30% predominantly watch live TV.
Growth in the popularity of time-shifted TV has been driven by a boom in series stacking and the availability of entire Box Sets on demand, allowing people to watch multiple episodes of TV series back-to-back. One in ten says they dedicate all their viewing time to a single series at a time, with 40% switching between different series depending on their mood.
Data from Virgin Media reveals recorded TV series and one-off shows are typically watched within 14 days after having been broadcast, while movies are often kept for longer and enjoyed on a weekend.
Second-screen trending
Over a third (34%) of people are using second screens while watching TV. 78% of these multi-taskers are typically checking and updating social media sites.
Virgin Media data shows customers are being influenced by social media recommendations. They are quick to set up a series link when a show trends online, giving rise to a surge in ‘reflex recording’. Online buzz around season premieres of popular shows like The Great British Bake Off and Dynamo spark the biggest surges in setting up automatic recordings for entire series on Virgin Media TiVo.
Virgin Media data also suggests people are also using their smartphones, tablets and computers to avoid telly-viewing conflicts, with sports content often getting relegated second screens when there’s a big match on. On the last day of the Premier League this year, Virgin Media saw a 38% increase in the use of Virgin TV Anywhere, the most comprehensive streaming service in the country, as viewers tuned in to watch the final."

1 in 3 UK children has their own tablet

"One in three children in the UK now has their own tablet computer, which has nearly doubled in a year, new Ofcom research finds.
Among children aged between 5 and 15, 34% now have their own tablet, rather than using devices belonging to their parents or school, up from a fifth (19%) in 2013.
Six in ten (62%) children use a tablet at home, which has risen by half in a year (42% in 2013).
A sharp increase in tablet ownership among very young children means that some are using one to surf the web, play games and watch video clips before they join school. More than one in 10 children aged 3-4 now have their own tablet (11%, up from 3% in 2013).
Twice as many children aged 5-15 are using a tablet to go online (42% versus 23% in 2013), which could have implications in future use of laptops and PCs. For the first time, the proportion of children accessing the internet on a PC, laptop or netbook fell, by three percentage points, year on year, to 88%.
These trends are highlighted in Ofcom's annual Children and Parents: Media Use and Attitudes Report, which examines children's use of different media and communications, and the role parents play in overseeing them."

Line has 170m monthly active users

"After unveiling a series of new features that drastically expand its reach, today Line revealed a series of statistics regarding activity on its signature messaging app, including the number of people that use it every month.
That number? 170 million monthly active users (MAUs), out of a current count of 560 million registered users.
This shouldn’t come as a huge surprise. After Japanese ecommerce giant Rakuten purchased Cyprus-based messenger Viber, the company revealed that it had 100 million monthly active users among a total user base of 280 million. Tango, after receiving US$215 million in funding from Alibaba, reported 70 million monthly active users among a total user base of 200 million."